The Charities Aid Foundation have published a new report entitled ‘Why We Give’. We surveyed over 700 of our customers to gain a better understanding of the reasons why people support charities.
One of the key findings was that 49 per cent of people think that society is too cynical about those who give, and nearly two thirds of respondents believe that those who give to charity need to be more vocal about the reasons why they give.
Most people pointed to their personal values, morality and ethics as their main motivation for giving, with three quarters giving because of a personal belief in a specific cause and 71 per cent motivated to give because of their faith.
Following the publication of this report, CAF has launched a social media campaign asking people to share the motivations behind their support for charitable causes and tell others about the charities…
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